London TKD
London TKD teach Taekwon Do to children across many schools in Greater London and the South East. We began working with them in 2012 and created the brand identity they still use. Our role has grown as the organisation expanded and refined its model. We design, build and manage their website and provide steady creative support across training and promotional material.
Relationship
Long term creative partner supporting brand development and digital presence
Creative focus
Brand identity, website, character based learning tools and promotional material
Delivery
Website management, collateral support, concept development and visual storytelling
Toolset
InDesign, Illustrator, Photoshop, web design, digital content creation and presentations
Challenge
The organisation work with a young audience and need to communicate complex martial arts ideas in a clear and engaging way. They also work with a growing team of tutors who need practical support and guidance in how to deliver the sessions. As the company grew they needed a unified approach to both sides of the communication, from how techniques are taught to how new tutors are welcomed and trained. The materials had to be friendly and memorable yet still rooted in the discipline and values of Taekwon Do. The work also had to support a broad digital presence and match the pace of a busy and expanding schedule.
The organisation work with a young audience and need to communicate complex martial arts ideas in a clear and engaging way. They also work with a growing team of tutors who need practical support and guidance in how to deliver the sessions. As the company grew they needed a unified approach to both sides of the communication, from how techniques are taught to how new tutors are welcomed and trained. The materials had to be friendly and memorable yet still rooted in the discipline and values of Taekwon Do. The work also had to support a broad digital presence and match the pace of a busy and expanding schedule.
Solution
We created a cast of colourful characters that bring energy and clarity to the learning experience. The characters help children understand new moves and ideas in a visual and enjoyable way. They also provide a simple and consistent language for the tutors who represent the organisation. Alongside this we continue to manage the website and create promotional campaigns, training packs, digital assets and presentation material. By aligning every part of the communication with the core values of the brand we helped London TKD present their model with confidence. The result is a lively and effective set of tools that support both their teaching and their continued growth across the region.
We created a cast of colourful characters that bring energy and clarity to the learning experience. The characters help children understand new moves and ideas in a visual and enjoyable way. They also provide a simple and consistent language for the tutors who represent the organisation. Alongside this we continue to manage the website and create promotional campaigns, training packs, digital assets and presentation material. By aligning every part of the communication with the core values of the brand we helped London TKD present their model with confidence. The result is a lively and effective set of tools that support both their teaching and their continued growth across the region.
