Norton Way Group
Norton Way operate a network of car and bike dealerships across several brands. The central marketing team coordinate the work and rely on us for clear design support across many formats. We have partnered with them for many years and provide brand aligned material for sales, promotion and internal use. The relationship is steady and practical and allows their team to focus on strategy while we manage the visual delivery.
Relationship
Trusted design partner supporting the central marketing team across all dealerships
Creative focus
Brand aligned marketing, point of sale, digital content and custom email work
Delivery
Full suite of artwork, fast turnaround and steady collaboration
Toolset
InDesign, Illustrator, Photoshop, PowerPoint and custom HTML for email
Challenge
The group manage many brands with their own guidelines and distinct tones. Their marketing needs change often and the work can arrive in busy cycles when new models launch or seasonal offers go live. The central team need a partner who can switch between brands with accuracy and keep the output consistent across print and digital. The volume of work can be significant and the content varies from animated assets to internal forms which means the design support must be dependable and ready to adapt.
The group manage many brands with their own guidelines and distinct tones. Their marketing needs change often and the work can arrive in busy cycles when new models launch or seasonal offers go live. The central team need a partner who can switch between brands with accuracy and keep the output consistent across print and digital. The volume of work can be significant and the content varies from animated assets to internal forms which means the design support must be dependable and ready to adapt.
Solution
We work closely with the central marketing team to keep every dealership supplied with clear and accurate material. This includes custom HTML email campaigns for Salesforce and Campaign Monitor, promotional posters, showroom displays, advertising, newsletters and presentation decks. We manage the brand rules for each dealership and prepare artwork that feels right for the model and the message. The process is smooth and responsive which helps the team meet fast moving deadlines and launch new campaigns without stress. The partnership has continued to grow as the group expand and remains a reliable source of creative support across all of their sites.
We work closely with the central marketing team to keep every dealership supplied with clear and accurate material. This includes custom HTML email campaigns for Salesforce and Campaign Monitor, promotional posters, showroom displays, advertising, newsletters and presentation decks. We manage the brand rules for each dealership and prepare artwork that feels right for the model and the message. The process is smooth and responsive which helps the team meet fast moving deadlines and launch new campaigns without stress. The partnership has continued to grow as the group expand and remains a reliable source of creative support across all of their sites.
