Spire Healthcare
Spire Healthcare wanted to rethink how they spoke to their own people. Their internal HR communications had lost their spark. Nothing felt joined up and very little encouraged colleagues to take part. They needed something more visual and more personal with a clear sense of purpose that could carry across a large organisation.
Relationship
Creative partner since 2017 through Ingenious and Miris
Creative focus
Internal communications and employee experience
Delivery
Character system, communication campaigns and training materials
Toolset
InDesign, illustration, animation, complex layout, digital and print
Challenge
The existing material lacked warmth and clarity. It felt dry and forgettable and did not support the onboarding journey, benefits messages or day to day updates. They needed a creative system that could scale and stay consistent without sliding back into corporate noise.
The existing material lacked warmth and clarity. It felt dry and forgettable and did not support the onboarding journey, benefits messages or day to day updates. They needed a creative system that could scale and stay consistent without sliding back into corporate noise.
Solution
We introduced an illustrated character world that humanised every touch point and made complex ideas easy to follow. More than one hundred avatars formed the backbone of a new visual language that reached across brochures, posters, banners, presentations, videos, training packs and physical spaces. Everything was built to be simple for their internal team to use so the system could grow without friction. One highlight was the visual career overview. We created a tube map concept that explained all the possible routes through the organisation in one clear picture. It became one of their most trusted tools and has been refreshed many times since.
We introduced an illustrated character world that humanised every touch point and made complex ideas easy to follow. More than one hundred avatars formed the backbone of a new visual language that reached across brochures, posters, banners, presentations, videos, training packs and physical spaces. Everything was built to be simple for their internal team to use so the system could grow without friction. One highlight was the visual career overview. We created a tube map concept that explained all the possible routes through the organisation in one clear picture. It became one of their most trusted tools and has been refreshed many times since.
