Graphic design agency Luton, Bedfordshire that provides a personal,
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How I learned to stop worrying and love the Comic Sans

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And God said ‘let there be comic sans, for it shall render the form of my message across the banner of all church fetes’ and so it was done. And God saw that it was good. Lets face it, surely if an omnipotent deity doesn’t mind every Vicar in the country using the worlds most hated font to advertise their latest Fete/cash grab to repair their crumbling church, perhaps all our misgivings about this particularly abhorrent letterform are completely erroneous. Maybe we should even go further and attempt to force through a unilateral worldwide decree that all religious texts should be set in comic sans. Batman comics always looks like fun and rendering the adventures of Jesus in the same fashion seems like a great way to augment the flock and restore the church to the overbearing, heathen burning and entirely more lively clergy that historical drama has led me to believe existed in the past.

Yes, it turns out that the one thing Jesus and I have in common is a shared love of comic sans. He loves it because it will enable him to utilise its jaunty, comedic features on a worldwide leaflet drop on the Thursday after The Rapture thereby taking the sting out of the coming Armageddon. I love it because I know I don’t have to use it...

Everyone is a designer these days and all potential clients seem to know a kid that lives next door that will throw together a website using a knock-off copy of Dreamweaver for the price of a Curly Wurly and a can of Tab Clear. When we have to impart that, unfortunately, we could not conceive of working for less than a multipack of Wagon Wheels and a weeks supply of Um-Bongo, some may initially fail to see the benefit of using our services over those of little Johnny StreetUrchin. I can understand their thinking. £3.50 for a website or £500? Thirteen minutes of development time or a couple of weeks?

Thank fuck for Comic Sans then. Nothing says ‘you’ve gone cheap’ better than a standard size A4 leaflet dripping with Comic Sans, resplendent in retina burning shades of RGB with amazing imagery direct from ‘Clipart Explosion volume 166’. Add to that some fake marble effect horror-stock paper and a quick run through your desktop lexmark and there it is. You have exactly what you paid for although you might want to go back and request some extra drop shadows and bevels on the body copy.

I cannot bring myself to be too harsh on Comic Sans because it was never meant for me. It’s for the Vicar. It’s for my Dad. It’s for Johnny Urchin and his £10 flyer. Besides, as designers, we can only take so many shots at the untrained before they might start to question our right to be needlessly pretentious while wearing drainpipe jeans and a cravat indoors. Based on some places I have worked in my time, that makes you as much a designer as not using comic sans...

Andrew Hart

Andrew Hart

Partner at 49th Floor Design and Artworking. Nice guy. Good at pool. Interesting perspective on what is the superior Indiana Jones film.

Website: www.facebook.com/49thfloor

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49th Floor Design and Artworking have a can-do attitude which minimises the involvement of third parties throughout the creative process. This concept helps keep overheads at an absolute minimum and this cost-saving is passed on to each of our clients without impacting any area of delivery.

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We are no strangers to staying late, coming in at weekends and doing whatever it takes to push jobs through on time.
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We realise that things don't always go to plan and sometimes things are needed in a hurry, but without a compromise on quality. We are dedicated to always being available to our clients and making ourselves flexible enough to accomodate the most demanding deadlines.

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This year we have been mostly using Adobe Creative Suite CS5 (We especially love InDesign and Acrobat) Cinema 4D, Joomla and of Course Spotify to keep smiles on our faces.
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