Graphic design agency Luton, Bedfordshire that provides a personal,
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Indesign CS5 Advice

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We all used to use Quark Xpress to do our design and artworking, and we thought it was the best thing in the world - so fast, so easy to use, so standard. Those days have gone. Remember those jobs where you had to use a drop shadow which immediately meant an annoying voyage into Illustrator, probably a clipping path or two, loads of extra files that somebody else would lose or rename. Ugh. What about bringing in your PSDs or properly distilling those pesky PDFs (probably after realising that your exported PDFs were unusable if you were unlucky enough to use Quark 6). The annoyances stacked up over the years and so did the price and eventually the monolithic presence of the self-proclaimed industry standard became diminished in the stead of the young buck - InDesign. I first used InDesign when it was called InDesign 2.0 and I wasn't that blown away (probably stubbornly saying something like 'well, why do I need this when I have Quark already?") but with the introduction of The Creative Suite and it's common sense based usability with it's second-to-none range of features, there really was no looking back. I have used it in every studio I have worked in since 2003 and 49th Floor use it to this day and I imagine always will unless Quark makes a surprising return to form (I still have the Quark shortcuts memorised in the design-claw part of my brain) or if some creative techno-types release an all singing, all dancing open source version.

Having said how great InDesign is, and how with each new version they add something new, something really useful they also MOVE SOMETHING or CHANGE SOMETHING which is really annoying. I'd like to give those reading this who use InDesign CS5 a little bit of advice in case they didn't realise. You may think that now Adobe have removed the progress bar from the PDF creation dialogue and that now you have no idea when you PDF has finished cooking. You might try stacking up your PDFs for creation and carry on working - but I defy you to continue doing this when I tell you this amazing news. There is a palette called background tasks which lives in Windows/Utilities/Background Tasks which shows you the progress of your PDF. You are welcome.
Last modified on Friday, 22 April 2011 10:15
David Smith

David Smith

Andy and I make up 49th Floor Design and Artworking. yeah, yeah this is great, but more importantly; I own the Mysterious Cities of Gold and Quincy DVD box sets.

Website: www.facebook.com/49thfloor

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Cost Effective

We are happy to provide a no-obligation quotation for any project you feel could benefit from our involvement. Contact us for more details.
extraMile

49th Floor Design and Artworking have a can-do attitude which minimises the involvement of third parties throughout the creative process. This concept helps keep overheads at an absolute minimum and this cost-saving is passed on to each of our clients without impacting any area of delivery.

Flexible

We are no strangers to staying late, coming in at weekends and doing whatever it takes to push jobs through on time.
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We realise that things don't always go to plan and sometimes things are needed in a hurry, but without a compromise on quality. We are dedicated to always being available to our clients and making ourselves flexible enough to accomodate the most demanding deadlines.

Appropriate solutions

This year we have been mostly using Adobe Creative Suite CS5 (We especially love InDesign and Acrobat) Cinema 4D, Joomla and of Course Spotify to keep smiles on our faces.
cs5

It's important to use the right software solution to achieve your goal and our clients can rest assured that whatever project comes our way, the 49th will utilise the most modern applications and techniques to guarantee a high quality level of finish.

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Due to some negatively reported stories of genocide, I had felt that my brand was generally in need of some refreshment before moving on to phase 3 of my Cake business "I'll be Bake". 49th Floor held my hand through the process and offered real value for money. I was so pleased I gave them my clothes, my boots and my motorcycle to say thank you - highly recommended.

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