Some bright spark marketing team have announced the newest member of their much loved Transformers line of toys is to be named 'Spastic'. Apparently this means something different to our stateside brothers and sisters, but over here in Blighty it is a potentially very offensive term used in a derogatory fashion toward the disabled. A perfect example of marketeers not being able to see the wood for the trees and a lesson to us all to look at what we are doing.
I am sure you will have seen at least a few of these elsewhere, but there's always time for an opportunity to laugh at someone elses mistakes I find. I would like to confirm before we go any further that 49th Floor had NOTHING to do with these and my heart goes out to the people who paid for them. It just goes to show that in any design project you can't afford to miss the wood because you are too busy stuck amongst the trees.
