If you haven't come across it before, shame on you – Stumble is the internets primary procrastination device (at least it is in my case) and suggests a new site upon each click that it think you might like based upon what you have liked before. It's a great concept and has a great knack of sending you in the direction of things you'd never find through other means. Their previous logo was the quintessential web 2.0 glassy gradient logo in green and blue and whilst not groundbreaking necessarily, did work well - especially in its cleverly animated form.

I stumbled upon their new logo (do you see what I did) in December and this is what the Stumble themselves had to say:"We know this is a big change, and many of you (like us) had come to love our old blue and green logo. However, as we spoke with our members during our redesign process, we heard our old logo didn’t capture the true experience you had with StumbleUpon – the excitement you feel with every Stumble and the adventure that we take you on." taken from: http://www.stumbleupon.com/blog/top-5-things-to-know-about-the-new-stumbleupon

The benefits of the new-front end are obvious and a definite improvement, but why oh why didn't someone pipe up with the obvious observation that their new logo looks like a cock and balls?I can only speculate on what the members actually said during the logo redesign process but it must have gone something like this;

Stumble HQ: We want to make our logo simpler and more in line with how people actually
Members: Erm, what about a drop shadow?
Stumble HQ: Hmm maybe, but it's a bit '96 - what else do you think?
Members: Lens flare?
Stumble HQ: I don't think a lens flare will cut it, we need something simple, but effective which reflect our millions of
Members: Ok, well geeks like porn innit
Stumble HQ: True, but are you sure that you want to associate our brand with pornography
Members: Yeeeaaahhhh boyeee, how's about you make it into a great big cock (with balls)
Stumble HQ: A bold shaft, surrounded by two cyber eggs suggesting the infinite possibilities of the interweb - I like it.
Members: Yeh, just make it ORANGE and you're done
Stumble HQ: Brilliant, a giant, orange, cock and balls really reflects the experience of stumbling. We think all stumblers will like this new change in direction. Well done, have a yacht.

For an intellectual insight into the pros and cons of the redesigned logo, please visit: http://imjustcreative.com/stumbleupon-rebrands where Graham Smith goes into some eloquent detail about the typography and such.

For an amusing and clever parody, look no further than Alexander Bickov at http://www.largery.com/stumbleupon-new-logo

For juvenile sniggering, take a look below. Dear Design Awards, I feel this may be my finest hour.